Every member journey, covered.
A new wash club member who hears from you exactly once — at signup — is a member who churns at month 4. The snapshot ships a 14-touch lifecycle email series that covers every meaningful milestone:
- Day 0 · Welcome + first-wash redemption
- Day 1 · “Here’s how to use your membership” tutorial
- Day 7 · “First impressions” check-in
- Day 14 · “How are we doing?” satisfaction split (drives reviews)
- Day 30 · Tier upgrade prompt (Basic → Premium)
- Day 60 · “Friend referral” prompt with code
- Day 90 · Quarterly value reminder (“you’ve washed 14 times — that’s $182 saved”)
- Day 180 · Mid-year anniversary credit
- Day 270 · Quarterly value reminder again
- Day 365 · 1-year anniversary free wash + thank-you
- Plus: birthday wash, weather-driven nudges, win-back triggers
Every template is branded to your wash, editable in GoHighLevel, and tracks open / click / conversion per touch.